Trademarks Registration

A newly registered trademark has no actual power, but as a result of registration and its use in the marketplace, it will become more appealing. Consequently, it must be protected from the very beginning of any business initiative. It is imperative to ensure that you are the first to use a particular sign to distinguish a specific category of products or services. Precisely to protect your distinctiveness, you have to register your trademark.

Besides trademark registration, the Canella Camaiora Law Firm deals on a daily basis with:

• Advice and guidance on Intellectual Property matters;
• Trademark novelty search;
• Trademark protection;
• Opposition proceedings before UIBM (Italian Patents and Trademarks Office) and EUIPO (European Intellectual Property Office);
• Collective trademarks and certification trademarks;
• Trademark Registration;
• Defense against counterfeiting allegation;
• Trademark monitoring;
• Trademark evaluation;
• Brand Naming

The circled “R” stands for trademark registration and implies that the product or service belongs to a specific company. It also clarifies that the right to use that particular trademark belongs exclusively to its sole (and legitimate) owner.

Innovators are aware of their creations’ value and make sure that they receive unquestionable recognition for their work, which is why it is vital to supervise one’s intellectual property portfolio and trademarks. Our purpose is to assist every entrepreneur in enhancing and protecting his or her ‘uniqueness’.