Trademarks Registration

We deal with trademark protection and registration in Italy, Europe and worldwide on a daily basis.

Every successful company registers its trademark. Designers, stylists, manufacturers, distributors do it as well. Large, medium and small companies do it to defend their “uniqueness”.  The trademark is the symbol that allows the public to identify companies, it is the vault of the company’s growth. According to a survey conducted by the Italian financial newspaper IlSole24Ore-Statista, Canella Camaiora Law Firm has been awarded as one of the best Italian law firms in the area of Intellectual Property (Trademarks, Patents, Copyright) for the fifth year in a row (2020-2021-2022-2023-2024).

Do you want to receive now a personalized quote? Click on the “CALCULATE A QUOTE” button below. Answer a few simple questions and you’ll get a quote in less than two minutes.

A newly registered trademark has no actual power, but as a result of registration and its use in the marketplace, it will become more appealing. Consequently, it must be protected from the very beginning of any business initiative. It is imperative to ensure that you are the first to use a particular sign to distinguish a specific category of products or services. Precisely to protect your distinctiveness, you have to register your trademark.

Besides trademark registration, the Canella Camaiora Law Firm deals on a daily basis with:

The circled “R” stands for trademark registration and implies that the product or service belongs to a specific company. It also clarifies that the right to use that particular trademark belongs exclusively to its sole (and legitimate) owner.

Innovators are aware of their creations’ value and make sure that they receive unquestionable recognition for their work, which is why it is vital to supervise one’s intellectual property portfolio and trademarks. Our purpose is to assist every entrepreneur in enhancing and protecting his or her ‘uniqueness’.

Trademarks Registration

Advice and guidance on Intellectual Property matters

Advice and guidance on Intellectual Property matters

Trademark novelty search

Trademark novelty search

Trademark protection

Trademark protection

Collective trademarks and certification trademarks

Collective trademarks and certification trademarks

Opposition proceedings before UIBM (Italian Patents and Trademarks Office)

Opposition proceedings before UIBM (Italian Patents and Trademarks Office)

Opposition proceedings before EUIPO (European Intellectual Property Office)

Opposition proceedings before EUIPO (European Intellectual Property Office)

Trademark Registration

Trademark Registration

Defense against counterfeiting allegation

Defense against counterfeiting allegation

Trademark monitoring

Trademark monitoring

Trademark evaluation

Trademark evaluation

Brand Naming

Brand Naming
Preclusione per coesistenza tra marchi_ quando l’uso prolungato limita il diritto di esclusiva

Preclusion due to coexistence between trademarks: when prolonged use limits the exclusive right

Preclusion due to coexistence between trademarks: when prolonged use limits the exclusive right

In trademark law, the rule is straightforward: registration grants an exclusive right and allows the owner to prohibit the use of identical or similar signs [...]

19 March 2026

Il contributo del direttore della fotografia nell’opera cinematografica_ tra tecnica e creatività

The director of photography: A forgotten author?

The director of photography: A forgotten author?

Under Italian copyright law, the director of photography is not included among the co-authors of a cinematographic work identified by Article 44 of Law No. [...]

Registrabilità di un logo creato con Intelligenza Artificiale (IA) in Italia ed Europa

Registrability of an AI-generated logo in Italy and Europe

Registrability of an AI-generated logo in Italy and Europe

With the rapid spread of generative Artificial Intelligence tools, creating logos through algorithms has become an increasingly common practice—accessible to designers and entrepreneurs alike. In [...]

12 March 2026

Perché molte imprese perdono le cause sui segreti commerciali (e come evitarlo)

Why many companies lose trade secret lawsuits (and how to avoid it)

Why many companies lose trade secret lawsuits (and how to avoid it)

Many companies are convinced they possess information that is decisive for their business: ideas, procedures, technical solutions, commercial strategies that constitute a real competitive advantage. [...]

11 March 2026

Meat sounding_ posso chiamarla carne se carne non è

Meat sounding: can I call it meat if it isn’t meat?

Meat sounding: can I call it meat if it isn’t meat?

In recent years, the vocabulary used to describe food products has become an area of growing legal attention, where consumer protection, freedom of economic initiative, [...]

11 March 2026

Cinematography and co-Authorship in film: The limits of article 44 of the Italian Copyright Act and possible interpretative developments

Cinematography and co-Authorship in film: The limits of article 44 of the Italian Copyright Act and possible interpretative developments

This article examines the position of the Director of Photography within the Italian copyright framework, with specific reference to the rules on co-authorship of cinematographic [...]

Un accordo di riservatezza è sufficiente a tutelarmi

Is a non-disclosure agreement enough to protect me?

Is a non-disclosure agreement enough to protect me?

“Don’t worry, we’ve signed a non-disclosure agreement.” It’s a phrase we often hear when something important is about to be shared with a supplier, an [...]

Cosa succede quando due marchi condividono lo stesso nome

What happens when two trademarks share the same name?

What happens when two trademarks share the same name?

Some business disputes arise from a technology, others from a product. And then there are those that arise from a name. A surname, to be [...]

Employee inventions: how to foster them within the company and convert them into value

Employee inventions: how to foster them within the company and convert them into value

Employee inventions are by no means rare occurrences: they frequently consist of technical improvements arising from day-to-day operations which, if properly managed, may become a [...]

Violazione degli obblighi dell’agente_ rimedi a tutela dell’esclusiva e contro la concorrenza sleale

Breach of the agent’s duties: remedies protecting exclusivity and against unfair competition

Breach of the agent’s duties: remedies protecting exclusivity and against unfair competition

When a company chooses to expand its market presence, one of the most common strategies is to rely on a commercial agent, a key figure [...]

5 March 2026

Allungare il preavviso conviene davvero_ I rischi nascosti per l’azienda

Is extending the notice period truly advantageous? The hidden risks for the employer

Is extending the notice period truly advantageous? The hidden risks for the employer

In an open-ended employment contract, termination is, by definition, a discretionary right. Both the employer and the employee may withdraw from the employment relationship at [...]

4 March 2026

l'ambush marketing_ dal caso Zalando alle Olimpiadi di Milano-Cortina 2026

Ambush marketing: from the Zalando case to the Milan-Cortina 2026 Winter Olympics

Ambush marketing: from the Zalando case to the Milan-Cortina 2026 Winter Olympics

The judgment of the Council of State of 11 April 2025 (No. 3118/2025) marks the first significant judicial application of article 10 of Decree-Law No. [...]

26 February 2026

error: Content is protected !!