Trademarks Registration

We deal with trademark protection and registration in Italy, Europe and worldwide on a daily basis.

Every successful company registers its trademark. Designers, stylists, manufacturers, distributors do it as well. Large, medium and small companies do it to defend their “uniqueness”.  The trademark is the symbol that allows the public to identify companies, it is the vault of the company’s growth. According to a survey conducted by the Italian financial newspaper IlSole24Ore-Statista, Canella Camaiora Law Firm has been awarded as one of the best Italian law firms in the area of Intellectual Property (Trademarks, Patents, Copyright) for the fifth year in a row (2020-2021-2022-2023-2024).

Do you want to receive now a personalized quote? Click on the “CALCULATE A QUOTE” button below. Answer a few simple questions and you’ll get a quote in less than two minutes.

A newly registered trademark has no actual power, but as a result of registration and its use in the marketplace, it will become more appealing. Consequently, it must be protected from the very beginning of any business initiative. It is imperative to ensure that you are the first to use a particular sign to distinguish a specific category of products or services. Precisely to protect your distinctiveness, you have to register your trademark.

Besides trademark registration, the Canella Camaiora Law Firm deals on a daily basis with:

The circled “R” stands for trademark registration and implies that the product or service belongs to a specific company. It also clarifies that the right to use that particular trademark belongs exclusively to its sole (and legitimate) owner.

Innovators are aware of their creations’ value and make sure that they receive unquestionable recognition for their work, which is why it is vital to supervise one’s intellectual property portfolio and trademarks. Our purpose is to assist every entrepreneur in enhancing and protecting his or her ‘uniqueness’.

Trademarks Registration

Advice and guidance on Intellectual Property matters

Advice and guidance on Intellectual Property matters

Trademark novelty search

Trademark novelty search

Trademark protection

Trademark protection

Collective trademarks and certification trademarks

Collective trademarks and certification trademarks

Opposition proceedings before UIBM (Italian Patents and Trademarks Office)

Opposition proceedings before UIBM (Italian Patents and Trademarks Office)

Opposition proceedings before EUIPO (European Intellectual Property Office)

Opposition proceedings before EUIPO (European Intellectual Property Office)

Trademark Registration

Trademark Registration

Defense against counterfeiting allegation

Defense against counterfeiting allegation

Trademark monitoring

Trademark monitoring

Trademark evaluation

Trademark evaluation

Brand Naming

Brand Naming
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The half-million-euro mistake: the case of the incorrectly dated painting

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How much is a work of art worth? The factors that determine price are certainly many, from the signature to the dimensions of the piece, [...]

1 July 2026

Circolazione internazionale delle opere d’arte: cosa cambia con la legge n. 40/2026

International circulation of works of art: what changes with Law No. 40/2026

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Law No. 40 of 17 March 2026 amends several provisions of the Cultural Heritage Code concerning the circulation, enhancement and management of works of art. [...]

30 June 2026

Diritto all’oblio e deindicizzazione Google: quando spetta il risarcimento del danno? La Cassazione fa chiarezza

The right to be forgotten and Google delisting: when is compensation for damage available? Italian Supreme Court No. 6433/2026

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Does an infringement of the “right to be forgotten” automatically give rise to a claim for damages? In its decision No. 6433 of 18 March [...]

26 June 2026

Opere d’arte sotto i 13.500 euro: cosa cambia dopo la sentenza n. 51/2026 della Corte costituzionale

Works of art under EUR 13,500: what changes after Judgment No. 51/2026 of the Italian Constitutional Court

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Judgment No. 51/2026 of the Constitutional Court clarifies the regime applicable to works of art “below threshold” in international circulation. The Court does not eliminate [...]

25 June 2026

I rischi fiscali dei trasferimenti infragruppo

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Training the staff of a newly acquired foreign subsidiary, providing access to software developed by an Italian investee company, or granting use of a trademark [...]

Congedo parentale e abuso del diritto_ quando si rischia il licenziamento

Parental Leave and Abuse of Rights: When Dismissal May Be at Ris

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This article examines the purpose and limits of the use of parental leave in light of the recent Order of the Italian Supreme Court, No. [...]

23 June 2026

Progetti software: come gestire librerie open source e API di terze parti

Software projects: how to manage open source libraries and third-party APIs

Software projects: how to manage open source libraries and third-party APIs

In commercial software projects, open source libraries and third-party APIs can reduce development time and costs, but they require precise checks. This article explains which [...]

17 June 2026

Software sviluppato con l’AI: chi è proprietario del codice generato da ChatGPT o Claude?

AI-developed software: who owns the code generated by ChatGPT or Claude?

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The article examines the main legal issues connected with the use of AI in software development. It clarifies when the generated code may belong to [...]

17 June 2026

Negli eventi culturali non ci sono solo opere_ i diritti degli artisti, interpreti ed esecutori

Cultural events involve more than works: the rights of performers and executing artists

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In cultural projects, discussions often focus on works and copyright. However, in events such as concerts, performances, and festivals, what is actually used is not [...]

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Is it lawful to use music or video in a cultural event? Authorizations, costs, and risks

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Using music or video in a cultural event is never neutral: even a simple playback may require authorizations and generate costs, including in the absence [...]

La Corte di Giustizia UE torna sulla “creatività” autoriale applicata ai design

The Court of Justice of the EU revisits “authorial creativity” applied to design

The Court of Justice of the EU revisits “authorial creativity” applied to design

The judgment of the Court of Justice of EU of 4 December 2025 (joined cases C-580/23 and C-795/23) redefines the boundaries of copyright protection in [...]

Upcycling e prodotti di marca_ quando la rivendita è rischiosa

Upcycling and branded products: when resale becomes risky

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Upcycling consists of transforming existing products into new items, often with creative or sustainable purposes. However, when it involves branded products, reselling the modified item [...]

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