The trademark is the tool companies use to be recognised; it is the secure vault of business development. A newly registered trademark has no selling power, but thereafter, based on our behaviour, it can acquire power and recognition.
That is why it must be protected from the very start of every business initiative. You must make sure you are the first to use a given distinctive sign to draw attention to a specific type of product or service. It is precisely in order to defend your uniqueness that your must register your trademark.
We provide assistance to entrepreneurs in the creation of their own identifying marks: first of which is their "name". Indeed, companies and products always need "names" that can distinguish them effectively.
Research into what is new allows us to prevent conflicts by avoiding interference with other trademarks and with the intellectual property rights of others.
Every day, we register trademarks for our clients at the relevant offices. Trademark registration requires an in-depth knowledge not only of the Law but also of the practices applied by the competent national, international or EU body. It is therefore always advisable to contact a specialist for this type of procedure.
Italian, European or international trademark? We are able to suggest tailor-made, sustainable protection strategies that can protect any entrepreneur's business.
“Made in Italy”... even though the notion and nature of a product’s origin is not without ambiguity, it must be indicated correctly on commercial products. Legally, the notion of origin varies in relation to the purposes for which it must be indicated: is it for customs or commercial purposes? We provide specialist (and strategic) assistance on branding and labelling.
We take care of our clients’ trademarks on their behalf through our portfolio services, offering monitoring and surveillance services.