Products, Labelling and Innovation

Legal protection for food, cosmetics & pharmaceuticals: where creativity, regulation and the market intersect

The law, and the market, don’t forgive. Incorrect labels, misleading advertising, deceptive claims or greenwashing can undermine years of research, branding and product development in an instant.

That’s why Canella Camaiora supports responsible businesses with an integrated legal approach: we protect the product in its entirety, from formula to packaging, from labelling to brand reputation, combining expertise in intellectual property, unfair competition, communications law and sector‑specific compliance.

Do you want to receive now a personalized quote? Click on the “CALCULATE A QUOTE” button below. Answer a few simple questions and you’ll get a quote in less than two minutes.

I nostri servizi dedicati includono:

One firm. All the legal protection innovators and communicators need.

Innovation is fraught with complexity: from scientific research to marketing demands, ever‑tighter regulations and fierce competition, every new formula or product line can quickly become a minefield.

We cover that field with a holistic, specialised vision. We offer both judicial and out‑of‑court defence, assistance during inspections or enforcement proceedings, as well as a proactive legal plan to launch new products, accurately and safely, free of unnecessary risks.

We work with SMEs, startups, industrial groups and international players in sectors including:

  • Food & beverage
  • Supplements & nutraceuticals
  • Cosmetics & medical devices
  • Pharmaceuticals & biotech

Prodotti, Etichette e Innovazione

Legal review of labels, packaging and claims (nutritional, health, environmental)

Protection against unfair competition, imitators and greenwashing

Protection against unfair competition, imitators and greenwashing

Support in regulatory investigations or sanctions (AGCM, ICQRF, Italian Ministry of Health)

Assistance with registration of trademarks, designs, patents and utility models

Assistance with registration of trademarks, designs, patents and utility models

Business litigation over image, packaging and communications infringements

Business litigation over image, packaging and communications infringements

Drafting supply‑chain contracts, licensing of formulas, certifications and production outsourcing

Drafting supply‑chain contracts, licensing of formulas, certifications and production outsourcing

Safeguarding and promotion of Made in Italy designations (DOP, IGP, geographical indications)

Do you want to receive now a personalized quote? Click on the “CALCULATE A QUOTE” button below. Answer a few simple questions and you’ll get a quote in less than two minutes.

Un’associazione può fare concorrenza sleale_ I casi in cui succede

Can an association engage in unfair competition? When it happens

Can an association engage in unfair competition? When it happens

When two associations use similar names, the risk is confusion among the public. However, similarity alone is not enough to establish unfair competition. This article [...]

16 April 2026

Creating a cultural association: when and how to do it

Creating a cultural association: when and how to do it

Cultural projects often begin informally, but they become critical when they grow without a legal structure, directly exposing individuals to liability and limiting development opportunities. [...]

16 April 2026

Revisione accademica o coautorialità_ La Corte di Appello di Bologna traccia il confine

Academic review or co-authorship? The Bologna Court of Appeal draws the line

Academic review or co-authorship? The Bologna Court of Appeal draws the line

In the academic world, it is common for a doctoral thesis to be revised and turned into a scientific publication. The transition is almost natural: [...]

Pubblicità occulta a Sanremo_ che cos’è, perché è vietata e come riconoscerla

Hidden advertising at Sanremo: what it is, why it is prohibited, and how to recognize it

Hidden advertising at Sanremo: what it is, why it is prohibited, and how to recognize it

Every year, Italy comes to a standstill for a week during the Sanremo Festival, and the intense media attention also amplifies controversy. After the “shoe-gate” [...]

13 April 2026

La banca dati strategica per l’impresa_ tutela e valorizzazione

The strategic database for the business: protection and value enhancement

The strategic database for the business: protection and value enhancement

Databases are at the center of business processes: from data brokers that market them to companies that collect production, customer, and supplier data to feed [...]

13 April 2026

Conferire know-how e software in una S.r.l._ opportunità e cautele per startup e imprese individuali

Contributing Know-How and Software to an S.r.l.: Opportunities and Safeguards for Startups and Sole Proprietorships

Contributing Know-How and Software to an S.r.l.: Opportunities and Safeguards for Startups and Sole Proprietorships

Setting up a startup (or converting a sole proprietorship into a company) by contributing intellectual property as share capital can reduce cash needs and bring [...]

20 March 2026

Il Regolamento “Deforestation-Free” slitta ancora… Siamo davvero pronti

The “Deforestation-Free” Regulation is postponed again… Are we truly ready?

The “Deforestation-Free” Regulation is postponed again… Are we truly ready?

In recent years, the European Union has demonstrated increasing commitment to environmental protection, fully aware that the transition to a sustainable economy is no longer [...]

20 March 2026

Preclusione per coesistenza tra marchi_ quando l’uso prolungato limita il diritto di esclusiva

Preclusion due to coexistence between trademarks: when prolonged use limits the exclusive right

Preclusion due to coexistence between trademarks: when prolonged use limits the exclusive right

In trademark law, the rule is straightforward: registration grants an exclusive right and allows the owner to prohibit the use of identical or similar signs [...]

19 March 2026

Il contributo del direttore della fotografia nell’opera cinematografica_ tra tecnica e creatività

The director of photography: A forgotten author?

The director of photography: A forgotten author?

Under Italian copyright law, the director of photography is not included among the co-authors of a cinematographic work identified by Article 44 of Law No. [...]

Registrabilità di un logo creato con Intelligenza Artificiale (IA) in Italia ed Europa

Registrability of an AI-generated logo in Italy and Europe

Registrability of an AI-generated logo in Italy and Europe

With the rapid spread of generative Artificial Intelligence tools, creating logos through algorithms has become an increasingly common practice—accessible to designers and entrepreneurs alike. In [...]

12 March 2026

Perché molte imprese perdono le cause sui segreti commerciali (e come evitarlo)

Why many companies lose trade secret lawsuits (and how to avoid it)

Why many companies lose trade secret lawsuits (and how to avoid it)

Many companies are convinced they possess information that is decisive for their business: ideas, procedures, technical solutions, commercial strategies that constitute a real competitive advantage. [...]

11 March 2026

Meat sounding_ posso chiamarla carne se carne non è

Meat sounding: can I call it meat if it isn’t meat?

Meat sounding: can I call it meat if it isn’t meat?

In recent years, the vocabulary used to describe food products has become an area of growing legal attention, where consumer protection, freedom of economic initiative, [...]

11 March 2026

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