Intangible Assets Evaluation
The trademark evaluation service allows you to establish the financial value of one or more intangible assets.
As intellectual property experts, we deal on a daily basis with the valuation of trademarks, software, patents, know-how, etc. The evaluation of intangible assets is a specialised activity that, besides the need for the competence of an expert for their economic appraisal, also requires the advice of an intellectual property lawyer. The evaluation of the intangible asset enables both to obtain an economic valuation of it, and to enhance its legal protection and/or performance.
In appraising the intangible asset, the lawyer must verify whether the asset possesses legal identity, whether it is protected and whether it is effectively controlled by its owner or by the person requesting the appraisal.
The most requested intangible asset evaluations are:
Our activity is a “targeted due diligence” with regard to the origin of intangibles (rights and registrations), their ownership (litigation, infringements), and their significant contractual management (historical, current and prospective).
You can contact us by booking an initial consultation appointment (in our office, by phone or even by videoconference). During the appointment, we listen attentively to the clients and assess their protection needs. You can read more in our information sheet dedicated to the first appointment.
Our evaluation activity involves the collection ( with checklists) of significant information and documents, in order to:
- establish the assets and/or investigation perimeter;
- identify the type of intangible asset and its potential relation with other intangibles ( as to function, type of benefits and competitive advantages);
- Verify its legal protection (rights and possible limitations);
- examine the asset’s background and its future life;
- review the related contractual arrangements (R&D, assignments, licences, confidentiality, etc.)
- analyse disputes (past, present and potential);
- analyse the current exploitation of the asset in relation to its potential exploitation.
Intangible Assets Evaluation
Trademark evaluation
Software evaluation
Patent evaluation
Know-how evaluation
Design evaluation
Database evaluation
Fatal road traffic accident: family members’ rights and compensation for damages
This article examines the rights of the family members of a person who has died in a road traffic accident and the steps required to [...]
19 February 2026
When can a slogan be registered? (EUIPO common practice)
Trademarks and slogans often operate on the same communicative level, but they follow different legal logics. A slogan may be effective from an advertising perspective [...]
16 February 2026
Can a newspaper’s name be reused? (Milan Court, order of 29 December 2025)
There is a particular category of assets which, in the law of information, does not cease to exist even when it apparently disappears from newsstands. [...]
10 February 2026
“Replaced by AI”? The Rome Court clarifies the limits of dismissal
In recent months, a ruling by the Rome Court (no. 9135 of November 19, 2025) has attracted particular attention, which, according to some news outlets, [...]
10 February 2026
Veterinary malpractice and compensation for non-economic damages (Florence Court of Appeal, Dec. 23, 2025)
In the context of contractual disputes, this article comments on the judgment of the Florence Court of Appeal, Fourth Civil Division, issued on December 23, [...]
10 February 2026
The former partner who becomes a competitor: the drop in turnover as evidence of unfair competition – a comment on Venice Court, Order of 15/05/2024
A former partner who becomes a competitor, taking clients, know how and turnover with them. Can this be regarded as conduct contrary to fair competition? [...]
3 February 2026
When a company’s value depends on know-how… that can walk out the door
In innovative companies, a significant part of value is invisible: it is not machinery, not a factory building, not a patent. It consists of ideas [...]
30 January 2026
Employee migration, reverse engineering or unfair competition? (Italian Supreme Court, Civil Division, order no. 18958/2023)
The article examines a decision upheld by the Italian Supreme Court in the field of unfair competition and unlawful use of industrial secrets, focusing on [...]
28 January 2026
When a project submitted to an Italian Public Administration is protectable (and when it is not)
It happens more often than one might think: a professional, a company, or a creative team invests time, skills, and resources to develop a project [...]
27 January 2026
Corporate know-how: when a former employee risks criminal liability
Many entrepreneurs associate the “theft” of know-how with material copying: a duplicated file, a cloned project, an identical design. In reality, protection may apply even [...]
22 January 2026
CES 2026: what is changing in technology (and why waiting is no longer an option)
CES 2026 (the Consumer Electronics Show in Las Vegas) marked a decisive turning point: artificial intelligence is no longer a novelty, but a baseline condition. [...]
19 January 2026
Authorial photographs and the risks of political instrumentalization (Comment on Milan Court, judgment no. 8613/2025)
The article examines the judgment of the Milan Court, 11 November 2025, no. 8613, concerning the protection of photographs and the limits of copyright exceptions. [...]
5 January 2026