Business and Corporate Law
When law meets strategy, every decision becomes more effective, every process more seamless, every goal more attainable.
Canella Camaiora® is an independent law firm that began as a high-profile boutique practice and has since evolved into a Società tra Avvocati (Italian law firm company), welcoming new partners including chartered accountants, business consultants and even researchers. This transformation has broadened our expertise and strengthened our multidisciplinary approach, without ever losing sight of our identity: litigators by vocation, innovators by nature.
Recognised for six consecutive years (2020–2025) by Il Sole 24 Ore and Statista as one of Italy’s top law firms in the areas of intellectual property and TMT, Canella Camaiora® supports businesses, startups and professionals in their journeys of growth, innovation and value protection.
In a market that tolerates neither mediocrity nor delay, what’s needed is vision, precision, and the ability to connect legal expertise with the real needs of business.
We’re here, every day, to make a difference. And those who choose our business services rarely look back.
- IP, commercial and corporate litigation (legal defence);
- Company formation (startups, governance);
- Advanced contract drafting (national and international);
- IP strategies (trademarks, patents, information technology, trade secrets, digital platforms);
- Debt recovery (judicial and out-of-court);
- Managerial support (business planning);
- Innovation management (processes, digital transformation);
- Life sciences startups (deep tech, venture support);
- Employment law (recruitment, contracts, compliance);
- Artificial intelligence (AI Act, algorithmic liability);
- Biotech and life sciences (pharmaceutical, healthcare, food tech);
- Business valuation and intangible assets (economic analysis and expert reports);
- Antitrust and market protection (unfair practices and abuse of dominance);
- Grants and incentives (public funding and financial support);
- Strategic tax planning (optimisation);
- Transfer pricing (international taxation);
- Non-profit and sports taxation (third-sector entities and amateur sports clubs);
- Sustainability reporting (ESG compliance and disclosure);
- Privacy and GDPR (compliance and data processing);
- Cybersecurity (infrastructure protection and data breaches);
- Brand naming (creation and legal validation of new names);
- Crisis management (legal and communication plans to protect corporate image);
- Argentina Desk (internationalisation support).
Our business law practice is designed to meet the complex needs of today’s entrepreneurs, directors, founders, startups and investors. We provide integrated legal support that is structured to be effective, timely and strategic.
We assist clients in commercial, corporate and IP litigation, including civil and precautionary proceedings, with particular expertise in technology and intellectual property disputes. We support company formation, also in innovative and international forms, ensuring proper governance and operational structure.
We are experts in advanced contract drafting, covering both national B2B agreements and cross-border transactions. We also design IP protection strategies, including trademarks, patents, software, trade secrets and digital platform rights.
We assist businesses in credit management and recovery, through both judicial and out-of-court procedures. Our team supports clients in managerial planning, innovation management and the development of deep tech and life sciences startups.
With a multidisciplinary approach, we advise on employment law (contracts, compliance, remote work), the legal aspects of artificial intelligence and biotechnology, the valuation of intangible assets, and the drafting of expert reports for extraordinary transactions.
We intervene in matters of antitrust and unfair competition, helping companies defend against market abuse and unfair practices.
We offer legal advice on public funding and incentive schemes, international tax planning, transfer pricing, and sector-specific taxation, including third sector and sports law. We also assist in drafting ESG-compliant sustainability reports.
Our team ensures full compliance with privacy and GDPR obligations, provides legal support in the event of data breaches, and develops cybersecurity strategies to protect digital infrastructures.
In the field of branding, we support businesses in brand naming, reputational crisis management and the legal protection of corporate identity.
Diritto dell'impresa
IP, commercial and corporate litigation (legal defence)
Company formation (startups, governance)
Advanced contract drafting (national and international)
IP strategies (trademarks, patents, information technology, trade secrets, digital platforms)
Debt recovery (judicial and out-of-court)
Managerial support (business planning)
Innovation management (processes, digital transformation)
Life sciences startups (deep tech, venture support)
Employment law (recruitment, contracts, compliance)
Artificial intelligence (AI Act, algorithmic liability)
Biotech and life sciences (pharmaceutical, healthcare, food tech)
Business valuation and intangible assets (economic analysis and expert reports)
Antitrust and market protection (unfair practices and abuse of dominance)
Grants and incentives (public funding and financial support)
Strategic tax planning (optimisation)
Transfer pricing (international taxation)
Non-profit and sports taxation (third-sector entities and amateur sports clubs)
Sustainability reporting (ESG compliance and disclosure)
Privacy and GDPR (compliance and data processing)
Cybersecurity (infrastructure protection and data breaches)
Brand naming (creation and legal validation of new names)
Crisis management (legal and communication plans to protect corporate image)
Argentina Desk (internationalisation support)
Upcycling branded products: is buying the original enough to transform and resell it?
Can buyers of second-hand branded products alter them and resell their creations while keeping the logos and monograms visible? In the Louis Vuitton–Kamad Reworked case, [...]
2 November 2026
E-commerce and packaging: who is responsible when selling in the EU?
Anyone running a small e-commerce business who wants to sell in France, Germany or other European Union Member States must also consider the environmental obligations [...]
29 October 2026
Birkenstock wins copyright case against Lidl: the famous sandals are protected by copyright
Can Birkenstock sandals be protected by copyright? In a judgment delivered on 23 September 2026, the District Court of Gelderland in the Netherlands recognised copyright [...]
28 October 2026
Can a trademark consisting of just a few letters be registered and protected?
A trademark consisting of just a few letters or numbers can be registered, but this does not necessarily guarantee broad protection against every similar sign. [...]
21 October 2026
Can I use my surname after selling the trademark? The Fiorucci case (Italian Supreme Court, judgment no. 10298/2020)
Using your own name in business does not necessarily mean you are free to use it as a trademark. In Judgment No. 10298 of 29 [...]
20 October 2026
How do cognitive biases and dark patterns affect consumer protection?
European Union law has long regulated consumer protection by reference to the concept of the average consumer, who is presumed to be reasonably well-informed, reasonably [...]
15 October 2026
Ultra-fast fashion: when a business model becomes a legal issue
In the field of business and environmental law, France has adopted specific legislation targeting ultra-fast fashion, introducing environmental penalties, advertising restrictions and new obligations for [...]
13 October 2026
How distinctive is a patronymic trademark? The Hugo Boss case
In the complex landscape of trademark law, the dispute concerning the “BOSS” trademark (associated with HUGO BOSS AG, the German fashion house named after its [...]
13 October 2026
RADA vs. PRADA: is it always lawful to use the founder’s name as a trademark?
The judgment of the General Court of the European Union in Case T-439/22 raises important questions about the practical implications and potential risks of using [...]
13 October 2026
Selling a startup: share deal or asset deal?
Selling a startup or an SME is not just about negotiating the price: choosing between a share deal and an asset deal changes what is [...]
9 October 2026
What is the difference between registering a trademark and registering a domain name?
Registering a trademark confers exclusive rights to a sign used to distinguish goods or services, whereas registering a domain name secures the assignment of a [...]
8 October 2026
How to protect the titles of works of art, films and books
The title of a book, film or other creative work may be protected even against someone who does not copy its content. Protection depends primarily [...]
7 October 2026
