Business

Un’associazione può fare concorrenza sleale_ I casi in cui succede

Can an association engage in unfair competition? When it happens

Can an association engage in unfair competition? When it happens

When two associations use similar names, the risk is confusion among the public. However, similarity alone is not enough to establish unfair competition. This article [...]

16 April 2026

Creating a cultural association: when and how to do it

Creating a cultural association: when and how to do it

Cultural projects often begin informally, but they become critical when they grow without a legal structure, directly exposing individuals to liability and limiting development opportunities. [...]

16 April 2026

Conferire know-how e software in una S.r.l._ opportunità e cautele per startup e imprese individuali

Contributing Know-How and Software to an S.r.l.: Opportunities and Safeguards for Startups and Sole Proprietorships

Contributing Know-How and Software to an S.r.l.: Opportunities and Safeguards for Startups and Sole Proprietorships

Setting up a startup (or converting a sole proprietorship into a company) by contributing intellectual property as share capital can reduce cash needs and bring [...]

20 March 2026

Il Regolamento “Deforestation-Free” slitta ancora… Siamo davvero pronti

The “Deforestation-Free” Regulation is postponed again… Are we truly ready?

The “Deforestation-Free” Regulation is postponed again… Are we truly ready?

In recent years, the European Union has demonstrated increasing commitment to environmental protection, fully aware that the transition to a sustainable economy is no longer [...]

20 March 2026

comunicazione d'impresa dal messaggio alla percezione del pubblico

Corporate communication: from message to audience perception

Corporate communication: from message to audience perception

In the era of social media and hyperconnectivity, the reader no longer merely absorbs content: they interpret, evaluate, and respond. This article explores why active [...]

10 October 2025

Scrivere per persuadere AIDA e altre scorciatoie da copywriter

Writing to Persuade: AIDA and the Copywriter’s Shortcuts

Writing to Persuade: AIDA and the Copywriter’s Shortcuts

In marketing and persuasive writing, formulas such as AIDA, PAS, or PASTOR are often treated as ready-made solutions. Yet the human brain does not operate [...]

16 September 2025

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