Business

Can an association engage in unfair competition? When it happens
When two associations use similar names, the risk is confusion among the public. However, similarity alone is not enough to establish unfair competition. This article [...]
16 April 2026

Creating a cultural association: when and how to do it
Cultural projects often begin informally, but they become critical when they grow without a legal structure, directly exposing individuals to liability and limiting development opportunities. [...]
16 April 2026

Contributing Know-How and Software to an S.r.l.: Opportunities and Safeguards for Startups and Sole Proprietorships
Setting up a startup (or converting a sole proprietorship into a company) by contributing intellectual property as share capital can reduce cash needs and bring [...]
20 March 2026

The “Deforestation-Free” Regulation is postponed again… Are we truly ready?
In recent years, the European Union has demonstrated increasing commitment to environmental protection, fully aware that the transition to a sustainable economy is no longer [...]
20 March 2026

Corporate communication: from message to audience perception
In the era of social media and hyperconnectivity, the reader no longer merely absorbs content: they interpret, evaluate, and respond. This article explores why active [...]
10 October 2025

Writing to Persuade: AIDA and the Copywriter’s Shortcuts
In marketing and persuasive writing, formulas such as AIDA, PAS, or PASTOR are often treated as ready-made solutions. Yet the human brain does not operate [...]
16 September 2025