You will never forget your first trademark® [Live Webinar!]

Naming and Trademark Protection Course - Nov 22
17 Nov 2022
18:00 - 20:30
Free admission

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Home > You will never forget your first trademark® [Live Webinar!]

It’s not just a matter of personal taste. Memorable brands need to be chosen to effectively stand out and avoid creating dangerous commercial interference.

By participating in You will never forget your first trademark® (naming and trademark protection course) you will learn how to design trademarks, logos and slogans. Choosing a successful trademark for a product, a product line or a service requires a thorough knowledge of different areas of expertise: law, business and communication science. We have brought them together in a unique, free and essential course-event.

You will never forget your first trademark® (Il primo marchio non si scorda mai®is a course valued by companies, start-ups and communication agencies, now in its ninth edition. The event is organised by Proofy® la registrazione per chi crea, in collaboration with the communication and intellectual property lawyers from the Canella Camaiora Law Firm.

Please note, the live webinar is held in Italian.

THE TOPICS:

  • The basics: distinctive signs, trademarks, brands, trends;
  • The legal requirements for trademark validity and novelty searches;
  • The need to be understandable by the market: the so-called expressive trademarks;
  • The design of brand identity: name, icon, slogan;
  • Naming techniques;
  • How to prevent the risks of commercial interference.

LIVE WEBINAR!

You will never forget your first trademark® will be held as a Live Webinar on 17 November 2022 at 18:00, in Italian.

The course is free of charge but places are limited: booking is necessary. The event will take place as a Zoom meeting. We will provide you with attendance instructions upon confirmation of your registration. We suggest connecting to the event at least 15 minutes before it starts.

Please note, the live webinar is held in Italian.

THE ORGANISERS:

The event is organised by Proofy® la registrazione per chi crea, in collaboration with the communication and intellectual property lawyers from the Canella Camaiora Law Firm.

THE SPEAKERS:

Daniele Camaiora, Supreme Court lawyer at the Court of Milan. Master of Laws in Intellectual Property, a course run by the University of Turin and the WIPO Academy. Partner of the Canella Camaiora Law Firm, he mainly deals with Industrial and Intellectual Property litigation.

Arlo Canella, Supreme Court lawyer at the Court of Milan, Partner and Managing Director of the Canella Camaiora Law Firm. According to a survey carried out by the Italian financial newspaper Il Sole 24 ore-Statista, the Canella Camaiora Law Firm has been awarded as one of the best Italian law firms in the area of Intellectual Property for the third year in a row (2020-2021-2022). The evaluation is based on reports from peer-to-peer lawyers, corporate lawyers and clients.

Valentina Panizza, graduated in Business and Economics for Arts and Culture at Bocconi University. She worked for years as a management consultant for SMEs and startups. She is co-founder of Proofy® la registrazione per chi crea, a project awarded with the Seal of Excellence and with funding from the European Commission under the “Open Disruptive Innovation” of phase 1 of the SME Instruments – H2020. In 2018 Valentina Panizza was selected by Gammadonna among the 30 best female entrepreneurs of the year.