You will never forget your first trademark® [Live Webinar!]

It’s not just a matter of personal taste. Memorable brands need to be chosen to effectively stand out and avoid creating dangerous commercial interference.

By participating in You will never forget your first trademark® (naming and trademark protection course) you will learn how to design trademarks, logos and slogans. Choosing a successful trademark for a product, a product line or a service requires a thorough knowledge of different areas of expertise: law, business and communication science. We have brought them together in a unique, free and essential course-event.

You will never forget your first trademark® (Il primo marchio non si scorda mai®) is a course valued by companies, start-ups and communication agencies, now in its ninth edition. The event is organised by Proofy® la registrazione per chi crea, in collaboration with the communication and intellectual property lawyers from the Canella Camaiora Law Firm.

Please note, the live webinar is held in Italian.

CONTENTS:

• The basics: distinctive signs, trademarks, brands, trends;
• The legal requirements for trademark validity and novelty searches;
• The need to be understandable by the market: the so-called expressive trademarks;
• The design of brand identity: name, icon, slogan;
• Naming techniques;
• How to prevent the risks of commercial interference.

LIVE WEBINAR!

You will never forget your first trademark® will be held as a Live Webinar on 15 June 2023 at 18:00, in Italian.

The course is free of charge but places are limited: booking is necessary. The event will take place as a Zoom meeting. We will provide you with attendance instructions upon confirmation of your registration. We suggest connecting to the event at least 15 minutes before it starts.

Please note, the live webinar is held in Italian.

ORGANISERS:

The event is organised by Proofy® la registrazione per chi crea, in collaboration with the communication and intellectual property lawyers from the Canella Camaiora Law Firm.

SPEAKERS:

Daniele Camaiora, Supreme Court lawyer at the Court of Milan. Master of Laws in Intellectual Property, a course run by the University of Turin and the WIPO Academy. Partner of the Canella Camaiora Law Firm, he mainly deals with Industrial and Intellectual Property litigation.

Arlo Canella, Supreme Court lawyer at the Court of Milan, Partner and Managing Director of the Canella Camaiora Law Firm. According to a survey carried out by the Italian financial newspaper Il Sole 24 ore-Statista, the Canella Camaiora Law Firm has been awarded as one of the best Italian law firms in the area of Intellectual Property for the third year in a row (2020-2021-2022). The evaluation is based on reports from peer-to-peer lawyers, corporate lawyers and clients.

Valentina Panizza, graduated in Business and Economics for Arts and Culture at Bocconi University. She worked for years as a management consultant for SMEs and startups. She is co-founder of Proofy® la registrazione per chi crea, a project awarded with the Seal of Excellence and with funding from the European Commission under the “Open Disruptive Innovation” of phase 1 of the SME Instruments – H2020. In 2018 Valentina Panizza was selected by Gammadonna among the 30 best female entrepreneurs of the year.

REQUESTING CERTIFICATES OF ATTENDANCE

Please note that the educational course is free of charge and that the request for the issue of a certificate of attendance is totally discretionary and optional. If you are currently living outside Italy and you would like to request a certificate of attendance, please contact us here.

Only in the event that the participant explicitly requests a certificate of attendance, will the organisation request a minimal financial contribution, due to the administrative management of the file (verification of actual participation, creation and transmission of the certificate). The cost of the certificate in digital format is € 14.99 incl. VAT*. The paper version of the certificate, in colour and bearing the original signatures of the speakers and organisers, costs € 27.99 incl. VAT*. After booking, in order to request and obtain the certificate of participation, you must carefully follow the instructions that will be sent to you by e-mail from the organisers.

Please note that the certificate of participation is proof of participation in the Webinar for which it was issued, however, it does not constitute a legal title valid for the purposes of public tenders and/or for university credits. Given the divulgative nature of the event, it does not entitle to receive credits to be used as proof of lawyers’ continuous professional education.

*VAT 22% is applied only to EU citizens and Italian companies.