How to Protect an Innovative Idea ® [Live Webinar!]

6 Oct 2022
18:00 - 20:00
Free admission
Home > How to Protect an Innovative Idea ® [Live Webinar!]

Far too often companies and startups fail to realise that “talking about something innovative” – prior to filing – could actually kill the chance of obtaining a valid Patent. Choosing the wrong Trademark can lead to dangerous interference with competitors and jeopardise previous investments. Patents, Designs, Models, Copyrights… do not only concern the tangible world but also web platforms and digitally developed projects.

How to protect an innovative idea® is a highly successful event currently in its fourth edition.

The event covers the basic rules of intellectual property in just two and a half hours: as such, it is innovative as it is essential, educational and full of iconic references. We talk about trademarks, patents, design and copyright… using a common language that everyone can understand.

Every idea always results in authorship content, software, data collections, confidential information. It is imperative to provide a legal foundation for your business project so as not to jeopardise its market potential.

Who should attend how to defend an innovative idea®:

This event is for all those who do not know how to protect their project or their work: entrepreneurs, start uppers, freelancers but also creative people and artists who want to understand how to protect it on the market.


  • Can an idea be protected?
  • Inspiration, team and co-design;
  • Legal protection tools (Patents, Copyright, Trademarks, Models and Design);
  • Confidentiality and the real risks of destructive disclosure;
  • Is there protection even for those who do not register?
  • The making of uniqueness: the so-called branding.


How to defend an innovative idea® will be held as a Live Webinar on 6 October 2022, from 18:00 to 20:00.

Please note, the course is held in Italian.

The course is free of charge but places are limited: booking is necessary. The event will take place as a Zoom meeting. We will provide you with attendance instructions upon confirmation of your registration. We suggest connecting to the event at least 15 minutes before it starts.


How to defend an innovative idea® is an event organised by Proofy® la registrazione per chi crea, in collaboration with the main Italian forges of new entrepreneurship and with the participation of Arlo Canella, a lawyer operating in the field of intellectual property, passionate about the themes of innovation and business communication and managing director of Canella Camaiora Studio Legale.


Arlo Canella, Supreme Court lawyer at the Court of Milan, Partner and Managing Director of the Canella Camaiora Law Firm. According to a survey carried out by the Italian financial newspaper Il Sole 24 ore-Statista, the Canella Camaiora Law Firm is one of the best in Italy for the area of Intellectual Property for the third year in a row (2020, 2021, 2022). The evaluation is based on reports from peer-to-peer lawyers, corporate lawyers and clients. 

Valentina Panizza, graduated in Business and Economics for Arts and Culture at Bocconi University. She worked for years as a management consultant for SMEs and startups. She is co-founder of Proofy® la registrazione per chi crea, a project awarded with the Seal of Excellence and with funding from the European Commission under the “Open Disruptive Innovation” of phase 1 of the SME Instruments – H2020. In 2018 Valentina Panizza was selected by Gammadonna among the 30 best female entrepreneurs of the year.


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