Franchising: understanding and facing the challenges of strategic expansion [Live Webinar!]

16 Nov 2023
18:00 - 20:00
Free admission
Home > Franchising: understanding and facing the challenges of strategic expansion [Live Webinar!]

Learn more about the opportunities of franchising.

By participating in our online event, you will understand how to capitalize on your brand and your know-how to transform your business into a solid franchising model. Find out how to confidently face the challenges of the journey, prevent critical issues, and manage the legal and organizational aspects of an ever-expanding business model.

To answer the recurring questions related to the theme of franchising, emblematic cases will be discussed (risks and controversies about prices, exclusives, promotions, profitability, trademarks, commercial formula, know-how, etc.).

The event address both the legal protection and a brief discussion of organizational and procedural aspects.


  1. Definition of franchising and overview of its functioning
  2. Advantages and disadvantages of franchising
  3. Testing the formula and managing the know-how
  4. Protecting the brand and intellectual property
  5. Common criticalities and best practices

An experienced law firm always plays an important role in supporting the decision-making process and managing the risks associated with franchising. By participating in our event, you will be able to hear, directly from lawyers active in the field, the best techniques to adopt to protect business activities during the expansion and franchising process.


The webinar is held by professionals from the Canella Camaiora Law Firm: according to a survey by Statista, in collaboration with IlSole24Ore-Statista, the firm has been confirmed for four years in a row – 2020, 2021, 2022, 2023 – as one of the best Italian law firms in the field of intellectual property.


The course is held in Italian language.

“Franchising: understanding and facing the challenges of strategic expansion” will be held as a Live Webinar on 16 November 2023, from 18:00.

The course is free of charge, but places are limited: reservations are required. The event will take place via Zoom. We will provide you with instructions on how to participate upon confirmation of your registration. We recommend that you log in to the event at least 15 minutes before the start in order to easily join the Zoom meeting.


Please note that the educational course is free of charge and that the request for the issue of a certificate of attendance is totally discretionary and optional. If you are currently living outside Italy and you would like to request a certificate of attendance, please contact us here.

Only in the event that the participant explicitly requests a certificate of attendance, will the organisation request a minimal financial contribution, due to the administrative management of the file (verification of actual participation, creation and transmission of the certificate). The cost of the certificate in digital format is € 14.99 incl. VAT*. The paper version of the certificate, in colour and bearing the original signatures of the speakers and organisers, costs € 27.99 incl. VAT*. After booking, in order to request and obtain the certificate of participation, you must carefully follow the instructions that will be sent to you by e-mail from the organisers.

Please note that the certificate of participation is proof of participation in the Webinar for which it was issued, however, it does not constitute a legal title valid for the purposes of public tenders and/or for university credits. Given the divulgative nature of the event, it does not entitle to receive credits to be used as proof of lawyers’ continuous professional education.

*VAT 22% is applied only to EU citizens and Italian companies.

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